Hi, I'm Ethan.

A UX designer with a business and marketing lens, turning complexity into confident action.

Currently sharpening my craft @ UW HCDE.

CASE STUDIES

Verlas

E-commerce

Website

Redesign the online diamond jewelry shopping experience to build trust and increase purchase conversion.

PSPI & QMS

Healthcare

TV Display

Real-time ER communication displays improve transparency, keep patients informed, and reduce anxiety.

SAVE

Fintech

Mobile

A mobile budgeting experience that turns transaction data into clear spending insights and actionable next steps.